Amazon is, without a doubt, the biggest online retailer in the world. Not only do they seem to sell almost everything that you need but they consistently up their own game with delivery speeds and customer care. Their recent award rating them as number 1 company in the US for consumer satisfaction really shows this.
However, over the past few days, Amazon seems to have taken a complete u-turn on the customer service side of things and appears to have taken some of it’s best video games and movies off the market to non-prime users.
A list of some of the games was put together by Techspot that differs based on US and UK locations: “GTA V,” “Rainbow Six: Siege” and “Far Cry Primal,” “Minecraft,” “FIFA 16,” “Dishonored: Definitive Edition,” “Middle-earth: Shadow of Mordor,” “Elder Scrolls Online,” “Assassin’s Creed Syndicate,” “Metal Gear Solid: Ground Zeroes,” “Battlefield Hardline,” and “Farming Simulator.”
As you can see, these are some of the very biggest games in the business. When videogamer.com attempted to contact them about the situation, Amazon replied: One of the many benefits of Amazon Prime is access to exclusive selection on a number of great products. Customers who are not Prime members can sign-up for a 30-day free trial of Amazon Prime, or they can purchase those items from a Marketplace seller.
This has confused a lot of people and obviously enraged many more. People who already have Prime aren’t as fussed as those who don’t. However, what’s for sure is that Amazon are alienating some of the customers by this. Their statement that reads “or they can purchase those items from a Marketplace seller” just suggests that Amazon are really only interested in those who pay them the $99 a year for Prime.
Let us know your views on this in the comments below. Are Amazon just doing this for their own financial benefit or do you think there might be another reason for this?
