Home Business How Adele Managed to Outplay the Gamers!

How Adele Managed to Outplay the Gamers!

via Wikimedia

Year on year, the games market has been in somewhat of a decline with a lower demand for consoles such as PlayStation 4 and Xbox One. After an initial surge in sales from their 2013 release, it has actually taken a further 2 years, to December 2015, for any discernable improvement in people buying the consoles and accompanying games, to be registered.

Kantar Wordpanel recently released figures which show that although the games market still had a shortfall leading up to Christmas – when compared with other physical entertainment forms it actually performed relatively well. Actual high street stores took 68% of the market share of sales – an increase of 6% since 2014.

Kantar spokesperson Fiona Keenan commented that, “It’s really only in the final quarter of 2015 that this has resulted in significant gains for both the market and retailers, as gamers increase their spending.  Gifting of these products has also jumped as a result, up by just over 40% on last year”

She also commented that GAME had managed to hit its highest entertainment market share in five years with Tesco and Argos both achieving peak shares in the same calendar period.

It looks like Amazon have lost out too, certainly in terms of the amounts that gamers have spent with the online retailer in terms of console buying. It’s been reported that their overall share of the games market has dropped by another 3% in the last trading quarter of 2015, to 20.7%. They’ve maintained their sales in terms of other music and entertainments, however.

via Wikimedia

The most interesting aspect of the story is that had it not been for singer Adele, video games and consoles would have accounted for the highest percentage of sales on the physical market this year!

The singer, who released her much feted comeback album “25” just a few months ago came top of the physical entertainment market sales list, outselling every other title over the festive shopping period.

Adele’s album release is an interesting one, as it has so far been unavailable on any of the music streaming services to download, which has actually forced people to go out and support their high street, or buy online from one of the major retailers stocking it. Experts believe this is the one factor that made her album so successful and the major reason it stopped video games and consoles being the number one purchase for festive shoppers in 2015.

She might not be as popular among gamers now, but we’ll let her off the hook!

Kit Dwyer
Writer and comedian. I've been freelancing since 2009. The last 4 years I've been an SEO specialist. In my spare time I blog about new music. I will publish a novel one day, instead of telling everyone about it.


Please enter your comment!
Please enter your name here



11 Incredibly Iconic Landmarks Before They Were Finished – #5 is Unbelievable!

Before you see these landmarks in real, take a look at these photos before they were finished!

What Would You Do Scenarios Open Your Eyes To Racial Tensions In America – #4 is Shocking!

Without any question, these what would you do scenarios will definitely open your eyes to racial tensions in America at a moment in time when it's never been more important to address the topic and introduce serious change.

Will Donald Trump Win A Second Term?

Donald Trump's presidency has been divisive, to say the least. While many have praised him for his America-first approach, his ongoing efforts to create...

These Were The 10 Most Googled Things Of 2015 – Did You Search For Any?

Now the year is so close to an end, it is always fun to look back over the highest trends, biggest gossip and global...

7 Famous Celebrity Divorce Reasons Revealed – Tom Cruise’s Divorce Shocked Me the Most

The Big Bang Theory star Kaley Cuoco is currently swept up in a divorce, information on the marital split slowly trickling into the media as...