Home Geeky Just How Did Fifty Shades Of Grey Become So Ridiculously Successful?

Just How Did Fifty Shades Of Grey Become So Ridiculously Successful?

Released in 2011, Fifty Shades of Grey quickly became the book everyone was talking about. The trilogy and a fourth book, which tells the events of the first book from the perspective of Christian Grey, have collectively sold over 125 million copies worldwide. The first book in the series has even become the biggest selling book in Britain since records began. Even though the critics weren’t exactly favourable to the books, they still managed to become one of the biggest literary success in recent years. So just how did Fifty Shades of Grey become so successful?

Word of mouth

via Nbcphiladelphia.com
via Nbcphiladelphia.com

Fifty Shades of Grey was initially released as an e-book and print-on-demand paperback through Australian publishers The Writers’ Coffee Shop. The next two books in the trilogy followed and the first one especially started becoming popular because of word of mouth. The Writers’ Coffee Shop didn’t have a large marketing budget so it relied on blogs and independent book reviews for publicity. Fifty Shades of Grey got people talking and they would tell their friends about it and they would tell their friends.

E-readers

via Trashionista.com
via Trashionista.com

As the first book was gaining in popularity (many noted it was a good example of viral marketing), e-readers were becoming the latest must-have. The novel and e-readers went well together: people could read the raunchy novel on their e-reader and no one would have a clue what they were reading. A lot of people would have been put off by the thought of being seen reading erotic fiction in public, but thanks to e-readers, they could read whatever they wanted – a considerable portion of the trilogy’s sales happened because of the existence of e-readers.

Twilight

via Peterharrington.co.uk
via Peterharrington.co.uk

The Twilight books were a huge success and the Fifty Shades of Grey books were modelled after the Twilight ones, albeit reworked for a more mature audience. E.L. James wrote Fifty Shades of Grey as Twilight fanfic called Master of the Universe, which was later rewritten to become the novel it is today. Many attribute the novel’s success to the fact that it uses the same template as Twilight: both Bella and Ana are shy and awkward and they don’t really try to attract their men, it just happens; both Edward and Christian are insanely attractive and powerful and become obsessed and fall madly in love with Bella and Ana respectively. Because the character of Ana is quite plain and unremarkable, this means that readers can easily put themselves in her shoes and experience the thrill of having Christian become obsessed with them.



James Gibson
I'm a Classics graduate and have been writing for over three years. Hopefully going to go into novel writing some day. I'm mostly interested in theme parks and roller coasters - I've been on 300 coasters and plan on going on lots more!

LEAVE A REPLY

Please enter your comment!
Please enter your name here

11,167FansLike
550FollowersFollow
747FollowersFollow

PEOPLE READING NOW

Looks Like The Future Is Dark For Twitter – Here is Why

With 320 million active monthly users, Twitter is one of the most popular social media networks around. But what does the future hold for the network that popularized the hashtag?

Top 20 Batman Villains – Meet the Deadly Opponents

Batman is Gotham's protector. Which is pretty much a full-time for the caped crusader with all the villains that are continuously trying to destroy...

Petition Has Finally Made Sea World Do The Right Thing, So What’s Changed?

For years now Seaworld has come under a great deal of controversy as it is one of the few places in the world that...

15 Million Year Old Monkey Skull Found By Scientists- Find Out More Here!

Scientists have managed to find out more than they hoped when looking at a 15 million year old monkey skull.

15 Celebs That Rock A ‘Suitfie’

The latest craze to match the huge hype that is the selfie. However, this craze is for the men as they have taken on...