There’s no escaping Frozen. No matter how hard you try, you can’t get away from it – the pop culture phenomenon just won’t seem to go away. Sure, it’s the highest grossing animated film of all time, but it was released back in November 2013 and many years later, we still see Frozen toys, souvenirs and memorabilia in pretty much every shop, you still hear the songs (including the most famous one ‘Let It Go’) being played and you still see Anna and Elsa pretty much everywhere there’s something to do with Disney. Since the film was released, a short sequel, Frozen Fever, was released alongside Cinderella, and a full-length sequel was also announced. It certainly seems like Disney doesn’t want to let it go, but is Disney milking it too much?
Yes, we’ve had enough of it
It’s expected that a successful film will spawn merchandise, but there’s usually a cut-off point and with Frozen there doesn’t seem to be one. Take any object and chances are there’s a Frozen one with Anna and Elsa’s faces on it. From popcorn buckets and full-length costumers, to backpacks, plush toys, rulers, pens, pencils, keyrings, photo frames, keyboard, puzzles, magnets, make-up sets, posters, postcards…you get the picture. Go in any shop and you’re bound to see something themed to Frozen. People don’t like having things shoved down their throats and while Disney launch a huge range of merchandise to capitalise on the runaway success of the movie, a lot of people are sick of being reminded of it everywhere they go. And it’s not just seeing Frozen stuff in shops – many people are sick of hearing the song ‘Let It Go’ because it’s been overplayed. They know all the words to it, even though they may have only seen the movie once and don’t actually want to know all the words to it.
No, we want more!
There are countless millions of people, mostly young girls, around the world who can’t get enough of Anna, Elsa and co. They fell in love with the film and want as much as they can get to do with the Frozen characters and their parents are often willing to buy the latest souvenirs and toys. Of course Disney has released a huge range of merchandise and you could argue it’s great they’ve done so much to keep the Frozen brand alive – in fact, there was a time when demand was greater than supply and stores actually ran out of Anna and Elsa dolls, so people had to wait for them to be manufactured and shipped. If people want it, Disney will make it and there’s clearly a large demand for Frozen merchandise even nearly three years after the movie’s release. Disney’s EPCOT theme park recently opened the Frozen Ever After boat ride – people wanted a Frozen ride, so Disney gave them what they wanted. Before that, people wanted to meet Anna and Elsa, so Disney have the princesses doing meet and greets in several of their parks. The point is: some might think Disney are milking it, but they’re simplying giving in to the unpredictably huge demand for all things Frozen. As a business, they’d be crazy not to give their viewing audience what they want.
What do you think?
Some people are sick of seeing Frozen toys, souvenirs, memorabilia – you name it – everywhere they go and they’re sick of hearing the songs. Others happily welcome the flood of everything Frozen and clearly want more of it. Whether you think Disney’s milking it or not, Frozen isn’t going anywhere anytime soon and if you think it’s bad now, just wait until the sequel comes out…