A, B and O are letters that tend to come in handy on a daily basis. Without them, we wouldn’t even be able to write this little introduction for you right now! But A, B and O are also rare blood types that are desperately needed across the globe for various transplants and surgeries for those in need. To emphasise this, a new campaign is asking companies to remove these letters from their logos, and a large group of huge and worldwide brands are getting involved.
The blood donation awareness campaign is a collaboration between NHS Blood and Transplant and London-based PR agency Engine Group, using the hashtag #MissingType in order to raise awareness about blood donation for National Blood Week. The amount of blood being donated internationally has plummeted by 30 percent in the last ten years, and major brands are joining this initiative to raise awareness of the need for these crucial blood types. It’s become a very simple but effective gesture.