Your eyes are not deceiving you – some of your favourite chocolates and sweets have indeed got much smaller till 2023 compared to several years ago. The companies that produce these tasty treats have come up all with all sorts of excuses as to why their products have shrunk, from Brexit to chocolate shortages to rising costs…whatever the excuse, it’s still somewhat disheartening to buy a bar of chocolate or a packet of sweets only to realise you don’t get as much as you used to, especially if the price has gone up as well! It was recently in the papers that Toblerone bars have been shrunk and here are 8 other classic treats that have got smaller…
Cadbury’s Dairy Milk
In early 2011 the larger 140g bar of Cadbury was cut down in size to 120g, with no reduction in price, sadly. A year later, the smaller 49g was reduced down to 45g, again with no price reduction. The size of the bars was reduced by rounding off the edges, which was claimed to ‘improve the melt-in-the-mouth experience’. After decade in 2023 a lot has already changed, taste, price and size.
2. Nestle’s Yorkie
As you can see in the photo, the size of Nestle’s Yorkie was shrunk from 64.5g down to 55g almost 7 or 8 years ago. The manufacturers did this by reducing the number of chunks in a pack. Instead of six, you now get just five. To make people even angrier, the bars were shrunk down from 55g to 46g in November 2014 – a shocking change considering Yorkie bars used to weight 70g back in 2002. It was the biggest shrunk but what we see now in 2023 they are not shrunk but the price has sky rocketed so like you are paying the price twice high for a 46g Nestle Yorkie that you were paying for a single bar 10 years ago.
3. Rowntree’s Fruit Pastilles
Rowntrees reduced the size of some of their ‘love to share’ packets due to rising production costs. A ‘love to share’ packet of fruit pastilles was reduced from 205g to 170g – instead of containing 44 sweets, it now contains just 39
4. Cadbury’s Creme Egg
Cadbury’s caused outrage by tweaking the recipe of the popular creme eggs and caused further outrage by reducing the number of eggs in a multipack from six to five, while not reducing the price. Each egg now costs 57p, as opposed to 51p when there were six in a pack.
5. Mars’ Snickers
A Snickers bar used to weigh 62.5g before Mars started messing around with its weight. In 2009, the company reduced the weight to 58g, then in 2013 it was reduced even further to 48g. In 2023 everything has changed, the price, size and quality all have been drastically changed.
6. Terry’s Chocolate Orange
The classic Christmassy treat has also been reduced in weight, much to the outrage of those who love enjoying the chocolatey delight at Christmas time and throughout the year. The treat has been reduced in weight from 175g to 157g, meaning Terry’s got less chocolate.
7. Bassett’s Liquorice Allsorts
Buy a packet of Bassett’s Liquorice Allsorts and you’ll get 190g worth of sweets, though before the packet size was reduced, you would have got a total of 215g worth of sweets for your money.
8. Cadbury’s Roses
In 2011 a tin of Cadbury’s Roses was shrunk from 975g to 850g. Then in 2014, it was shrunk again to 777g, only for it to be shrunk once more in 2015 all the way down to 748g, nearly 25% smaller than the size before the shrinkages started and in 2023 we see it as it either shrunk 5 more times or they hiked the prices per orange.
This was just an example. But time and over again top of the line major cholcolate brands getting shrunk.