It is no secret that over the years, Barbie has been target to lots of body image and dangerously unrealistic messages sent to the children playing with them. Between the 50 years since Barbie first graced the toy store shelves, we have loved them, hate them, become hairdressers to them and even melted them but it would be an ignorant move to ignore that there is something about having toy dolls that most kids do love. Due to the huge amount of backlash received about the hugely unrealistic body proportions and how it has been the root of childhood dysfunctional body ideals. So in 2016, we see the release of the new, improved, realistic Barbie doll and she has never looked so good!
These new dolls come in a fresh new, ‘fashionista’ range with a petite doll, curvy doll and tall doll to represent differing natural body shapes and proportions! The dolls also come in a range of different skin tones, hair colours and styles, eye colours and hair texture, so there is a doll for everyone… not just white-skinned and blonde, blue eyed original Barbie! This change has sparked excitement in everyone as it is a very modern and much-needed revise to the original dolly! Evelyn Mazzocco, the senior vice-president of Barbie claimed, “We are excited to literally be changing the face of the brand”. Even Vogue had something to say about the transformation,“Here’s to celebrating a new generation of children who will grow up referencing a more expansive, inclusive definition of beauty – and the healthy self-esteem that comes with it.”
This Barbie evolution is super exciting and makes for a fresher childhood for lots of children everywhere as they no longer have to idolise a doll that wouldn’t even have proportions to stay stood upright, let alone stay alive in the real world. Once more, by having a choice it teaches the new generation of doll lovers that it is okay to be different and that everyone comes in different shapes and sizes rather than aiming to be just one size! We’re sure even adults will want this new doll as it is really pretty cool!
For more check out this cool video: